Found Money: Simple Strategies for Uncovering the Hidden Profit and Cash Flow in Your Business by Steve Wilkinghoff

Author:Steve Wilkinghoff [Wilkinghoff, Steve]
Language: eng
Format: mobi
ISBN: 9780470504314
Publisher: Wiley
Published: 2009-08-06T14:00:00+00:00

CCM’S COOL, BUT CAN IT MAKE YOU MONEY?

How can you use CCM, from a practical standpoint, to make better business decisions? To answer that question, we will take another look at the customer data in our simple table above.

To conduct our demonstration, assume that you are currently targeting your marketing efforts to attract more C-type customers. After all, you reason, these are the customers who create the largest gross profit for your business.

Operating under that assumption, you create a marketing strategy that brings in 10 more C-type customers. Your total sales revenue would increase by $14,750 (revenue of $1,475 per Customer C × 10 new C-type customers).

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.